Thesis of Customer Satisfaction in Fast Food - 4413 Words

CHAPTER 1 Problem and It’s Background Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological†¦show more content†¦Being a customer in a restaurant or fast food we expect to satisfy our needs by receiving total customer satisfaction inside the establishment. When we satisfied our needs every time we went to restaurant the tendency is that we will always visit the restaurant because we knew that the said restaurant is giving high level of customer satisfaction. In a restaurant that giving high level of customer satisfaction the volume of customer going to their establishment will go up because the customer that would feel that they pumper to a restaurant would definitely repeating their visit in that restaurant. DEFINITION OF TERMS Consumer is a broad label for any individuals or households that use goods and services generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary. Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring theirShow MoreRelatedKfc Service Quality925 Words   |  4 PagesREVIEW SERVICE QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of â€Å"service quality† and â€Å"customer satisfaction† and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain stores in orderRead MoreCustomer Service Coming Right Up : A Thematic Analysis On Factors That Influence Customer Satisfaction1533 Words   |  7 Pages Great Customer Service Coming Right Up: a Thematic Analysis on Factors that Influence Customer Satisfaction By Ricky Poche’ Jr. â€Æ' ABSTRACT The abstract should be double spaced and indented. It should contain a summary of what you did and what you found. It is double spaced. APA manuals will show Keywords: listed after the abstract. We’re not doing that for the 498 thesis. Notice also that the word Abstract above has been bolded and is all caps. â€Æ' INTRODUCTION Going out to eatRead MoreLaunching Amazon.com Self Service Lockers Essay1510 Words   |  7 PagesLaunching Amazon.com self-service lockers In a modern fast paced world, people seek instant gratification. 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The Controversial Debate Of Reparations - 973 Words

The topic of reparation is highly controversial debate, depending on who receive compensation in terms of ethnicity, race, or cultural heritage. For instance, several Native American tribal communities have received reparations for almost a complete eradication of their race by early American settlers. Jewish holocaust survivors have received reparations for the genocide of millions of their people during World War II by the Nazis. Also, Japanese Americans have been compensated for the forced internment they were subjected to during the Second World War by the United States government. However, African American has not been compensated for numerous wrongdoings they have encountered throughout American history. Should reparations be compensated to African Americans? This question sparks intense debates for those in favor and the opposition. There is no question on whether Africans American were once only consider as property without any rights to another human. During the antebellum era, the highest court of the land decided in the case of Scott v Sandiford that African American descended was not a citizens. This decision sparked events leading to the civil war. Or just consider second class citizens deserving of equal institutions but separated from white supremacists institutions. â€Å"For another century, we saw segregation and Jim Crow make a mockery of these amendments, and we saw justice turn a blind eye to mobs with nooses slung over trees,† president Obama. The case ofShow MoreRelatedSlavery Reparations Essay1591 Words   |  7 Pagesquestion is how to mend this pain. Have the ancestors of American slaves experienced troubles directly resulting from the actions of slavery that deserve reparations? Are the ancestors of slave owners experiencing prosperity that should be redistributed? Although slavery ha s been illegal in America for 143 years, the controversy over slavery reparations continue to cause controversy to this day. 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Evaluating Historical Views of Leadership free essay sample

This paper evaluates the leadership views of Plato, Aristotle, Lao-Tzu, and Machiavelli from the point of view of the modern military leader. The process of evaluation includes an examination of the commonalities and disparities between these views of leadership. The paper explores a definition of modern military leadership. The paper includes an assessment of the suitability of each of the aforementioned leadership views to be models for modern military leadership. Modern Military Leadership The stereotype of the drill sergeant in basic training is not the leadership described in this section. Military leadership is more comprehensive in scope as seen in the movies. The surprise is the value of morality in military leadership. Holding the moral high ground is the most important weapon in breaking the will of the enemy (Stallard, 2013). Sun Tzu (1994) in his work, The Art of War, began his discussion with the value of the moral law (as cited in Stallard, 2013). George Washington (1796) stated in his farewell address as President that religion and morality are indispensable in supporting patriotism (as cited in Stallard, 2013). The guiding principle of military leadership is the respect for human dignity (Mann, 2000). Military leadership involves many other traits. Military leadership involves the rigorous application of a system of orders and obedience resulting in a hierarchy (Mann, 2000). Within this system of orders and hierarchy, the military leader recognizes the value of the method of delivery of orders (Mann, 2000). This certainly stems from the respect for human dignity. The quality of performance is better when providing orders in a good atmosphere (Mann, 2000). A military leader must develop trust between him and the troops; the leader must possess an adequate degree of self-confidence (Mann, 2000). The military leader must be a philanthropist with an active interest in others; General Schwarzkopf during the Gulf war used the term love in showing respect for others (Mann, 2000). Imagination, gift for teamwork, convincing professional qualities, better than average intelligence, and good management abilities are all requirements for military leadership (Mann, 2000). Plato’s View Plato (1901) in his The Republic described the evils of democracy which lead to anarchy (as cited in Wren, 2013). The solution to the potential anarchy is the establishments of leaders who have the nature of leadership. All others are followers. The elect have qualities of a good memory and a quick study of learning to be noble, find the truth, justice, courage, temperance, and to know kindred (Plato, 1901, as cited in Wren, 2013). This view of leadership separates the leadership class and the follower class. The perfection of a leader comes with years of education (Plato, 1901, as cited in Wren, 2013). Aristotle’s View Aristotle (1900) believed a leader must first be a follower and the leader must excel over the followers (as cited in Wren, 2013). Aristotle (1900) continued with a leader is a good man and should consider the souls of men when creating laws (as cited in Wren, 2013). Lao-Tzu’s View Lao-Tzu believed the wise leader is (a) selfless, (b) works without complaint, (c) is unbiased (does not play favorites) and (d) has a policy nonintervention (Heider, 1985, as cited in Wren, 2013). Additionally, Lao-Tzu suggested that the group can lead itself having the presence of the leader felt (Heider, 1985, as cited in Wren, 2013). In Lao-Tzu’s view, the leader should not force his insights; the leader is a facilitator (Heider, 1985, as cited in Wren, 2013). Machiavelli’s View Machiavelli (1954) believed that the world in made up of the vulgar (as cited in Wren, 2013). In this word, the leaders (Princes) should have the appearance of good virtue. The Prince must establish and maintain his personal power by whatever means necessary including manipulation and deceit (Machiavelli, 1954, as cited in Wren, 2013). Men are vulgar and simple and easily governed. These men, when deceived, praise the Prince as being honorable (Machiavelli, 1954, as cited in Wren, 2013). Commonalities and Disparities There are two commonalities I will discuss (a) maintenance of authority, power, and order, and (b) the leader as a good man. A major theme in the ancient world view is that leaders have as their charge the maintenance of authority, power, and order. Plato (1901) suggested that the philosopher kings are to be rulers of the hive, the king himself, and other citizens (as cited in Wren, 2013). This implies the king is to maintain authority and order. Aristotle (1900) suggested that leaders should excel over their followers (as cited in Wren, 2013). This implies that leaders are good men. A key disparity in ancient views of leadership is the importance of good moral qualities that the leader should possess. Plato (1901) suggested that leaders be the friend of truth, gracious, noble, and espousing justice (as cited in Wren, 2013). On the other hand, Machiavelli (1954) suggested that the results are the most important element of the efforts of a leader and the leader should obtain the positive results by whatever means possible including manipulation and deceit (as cited in Wren, 2013). Analysis The various elements of military leadership as described in the Modern Military Leadership section can be summarized as (a) morality, (b) high level of training and skill, (c) maintenance of authority and order and (d) maintenance of a leadership hierarchy within the organization. From the review of the views of Plato, Aristotle, and Machiavelli, support for (a) high level of training and skill, (b) maintenance of authority and order and (c) maintenance of a leadership hierarchy was present. The views of Plato, Aristotle, and Lao-Tzu supported some forms of morality. Machiavelli did not support morality. He only supported the appearance of morality (Machiavelli, 1954, as cited in Wren, 2013). One can see that none of the ancient views of leadership exactly fits the model for the modern military leadership. Conclusion In conclusion, the leadership in our modern military takes into account many different views of leadership. From this study, one can see that elements of each of the ancient views of leadership exist in the design of modern military leadership. No one ancient view of leadership exactly matches the design of modern military leadership. The effectiveness of the modern military leadership model can be seen in examining the results of the Gulf War lead by General Schwarzkopf

Kid Cudi by Kid Cudi free essay sample

Scott Ramon Seguro Mescudi well known as â€Å"Kid Cudi† was born in Cleveland, Ohio on January 30, 1984. Growing up on the streets of Shaker Heights, as a teenager he attended Shaker Heights High School then transferred to Solon High School. His father, a Mexican-American, died of cancer when Cudi was twelve-years old. His mother, an African-American woman, had to raise him to do well in school and be successful. At age twenty, after dropping out of the University of Toledo, Kid Cudi moved to New York to pursue his music career. While he was located in New York he worked for famous clothing line â€Å"BAPE† which help him with the production of his first mix tape called â€Å"A KID NAMED CUDI†. Rated one of the best rookies of the year in the Hip-Hop culture, his mix tape proved that he will be someone to look up to in the incoming year. After famous rapper â€Å"Kanye West† heard his mix tape he decided to sign him to G. We will write a custom essay sample on Kid Cudi by Kid Cudi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page O.O.D (Getting Out Our Dreams) recording studios, Kid Cudi made a big step in his career. Kid Cudi was featured in Kanye’s album â€Å"808’s Heartbreak† in the song â€Å"Welcome to Heartbreak.† Cudi’s music is unique to me, focusing more on his life, I can relate to Kid Cudi in many ways. He talks about the struggles through his life, his high school problems, and been broken when his father died. I can relate to his music because I also had problems growing up and also loosing my mother when I was eight years-old. I listen to his music because I feel good knowing that there is someone that I can relate to. Cudi’s personality is said to be goofy like a little kid, which resembles to his name â€Å"KID CUDI†, which I can relate to also because I tend to be goofy myself. Releasing two hit singles â€Å"Day-n-Nite† and â€Å"Make Her Say† has made Cudi a fast growing rapper in the hip-hop culture. Recently released antici pated album â€Å"Man on the Moon: The End of the Day† sold more than 100,000 copies in one week. Rank in the Top 10 of the Billboard Hot 100 charts. His album is compared as a little person taking a trip through his brain and the events of his life. Cudi has also been featured in the video game â€Å"Midnight Club: Los Angeles† with his track â€Å"Switching Lanes†. Also producing his own trailer to the most anticipated movie of the year â€Å"Transformers: Revenge of the Fallen† with his track â€Å"Sky Might Fall† in the background of the trailer. Cudi has also been featured with many great artists like: Jay-Z, Shakkira, Kanye West, Common, Big Sean, and Mr. Hudson. Cudi has all the qualities of a great music rookie. Many Kid Cudi fans are questioning what Cudi’s plans are for the new year, still unknown, we as fans have to wait to what he has for us and support his career. As a fan of Kid Cudi I rate his album a 9.5 out of 10. Still I e ncourage you if you haven’t heard Kid Cudi to do so, and you will not be unsatisfied. So go out and buy his album and if you haven’t done so, support Kid Cudi in his music career to success.